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You can't talk about Motorola's cell phone division without hearing gloomy predictions about its future. Such a prognosis is understandable considering the litany of bad news that's come out of the company over the past year. Indeed,, , , and haven't done much for Moto's image. Yet, I'm struck by how the cell phone world appears to be shrugging off the decline of a storied and pioneering company. Instead of hearing a lot of hand wringing over Moto's troubles, many consumer and industry watchers seem to be content to let Moto go.
This sentiment is both unfortunate and uncalled for. While Moto is largely responsible for its declining most popular cell phones ever. We can't underestimate the impact of models such as the Startac and the V60, nor can we forget that Moto's iDEN phones continue to power
History, however, can be a strength and a hindrance. When we talk about Moto now, we talk more about its past glories than its current hits. Like many of my colleagues, I've criticized the company over the past couple years for that very reason--it's been a long time since it has wowed us with something completely new. Just consider what Moto's record this year. After an exciting CES where it introduced the promising , it at GSMA and at CTIA, it just the
I'm confident that Moto has the potential to surprise us, and I'm hopeful that it successfully CTIA CEO Greg Brown insisted that the company to the mobile business but the Wall Street Journal isn't too optimistic on the prospect. The newspaper estimates that an independent cell phone division would need about $4 billion to support itself. It also reported that Hewlett-Packard executive , who was being considered to head the new company, has pulled his name from consideration.its cell phone business as it has . At
I'm not going to postulate about what Moto needs to do to save itself. Frankly, that's already been discussed many times over and I don't think I'd have anything new to say. But let me tell you a story. In late 2005, about a year after the iconic
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