On Call: Hello, Moto
Motorola is focusing on Android as it makes a comeback. That path is promising, but also risky.
Sixteen months ago I wrote inthat I was not prepared to dance over Motorola's grave. While some analysts and tech journalists weren't sad to see Moto go, I wouldn't savor a cell phone world without a company that had such a pioneering role.
Over the following year, however, Moto has done little to step up its game. Besides a few decent handsets like the
Though we knew that Moto Android for some time, it wasn't until a on September 10 that the company announced its ambitious Android plans. It would introduce not only multiple Android handsets, but also a new user interface called that centers on social networking. It's an intriguing and risky move, particularly as the Android game . But after reviewing the
Granted, that bar isn't very high, but that's hardly the point. Rather, Moto finally is striking a new path away from Razr revamps. The Cliq won't be a miracle device for the company, but it feels very much like a solid foundation for a new direction. Next up is the early praise, Moto could have an excellent device on a network that's not AT&T., which got its start this summer as the . We haven't even seen official photos yet, but Verizon is already taking aim at the iPhone with a pointing out the iPhone's faults. If the finished product lives up to the
On the other hand, I'm not so confident about MotoBlur. While the user interface is impressive for what it does, I'd hate to see the company rely too heavily on one user segment. Yes, there are plenty of "connected socializers" who want their entire lives converged onto one device, but there are also people who will find MotoBlur overwhelming, unnecessary, and a bit creepy. As my colleague Tom Krazit