Olympus drops perfectly good cameras into the drink
The company has pretty good demonstrations at PMA of the abuse its waterproof, shockproof cameras can withstand.
Correction 7:50 a.m. PST: The lower-end model is the Stylus 850 SW.
LAS VEGAS--I can't speak for their optical quality or performance, but I like the idea behind Olympus' shockproof and waterproof compact cameras--and I liked the publicity stunts the Japanese camera maker used to show them off at the Photo Marketing Association trade show here.
In one demonstration, the camera drops down a pegboard, banging off several on the way down before splashing into a tray of water.
On another, a handful of cameras were frozen in a large block of ice.
And several cameras were positioned in a number of aquariums decorating the company's booth.
, earlier in January.
Both are dustproof and can withstand temperatures as low as 14 degrees Fahrenheit. The 10-megapixel 1030 SW has a 28-102mm equivalent zoom, can be dropped from 6.5 feet up, and will work as deep as 33 feet underwater, and the 8-megapixel 850 SW has a more stylish design, is equipped with a 38-114mm lens, can be dropped from 5 feet up, and will work as deep as 10 feet underwater.
The 850 SW should be on sale now for about $300, and the 1030 SW in March for about $400.