Old Spice replies to tweets with videos

The Procter & Gamble brand of male grooming products, in the last 24 hours, has posted about 100 video responses to tweets mentioning its ads starring ex-NFL athlete Isaiah Mustafa.

Those responding to a comment on social-networking service Twitter usually just thump out their own 140-character tweet, adding in the handle of the Twitter user being replied to. Not Old Spice. The Procter & Gamble brand of male grooming products, in the last 24 hours, has posted about 100 video responses to tweets mentioning its ads starring American actor and ex-NFL athlete Isaiah Mustafa.

Each of these videos involves Mustafa standing in a bathroom wearing just a towel around his waist, the way he appears in the company's successful series of body wash commercials. He responds to individual users with a funny monologue. For example, replying to @Starbucks' suggestion that he's cold and may need some coffee, Mustafa said he keeps warm by putting his head in boiling water with pasta in his mouth.

The amazing thing about these videos is how fast Old Spice is churning them out. The Starbucks tweet, for example, was tweeted about 17 hours ago at the time this article was written. The video response went live two hours after that. It's an amazing use of Twitter and YouTube and could serve to boost the brand's popularity online even more.

(Source: Crave Asia)

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