"A greener Apple" by Steve Jobs In a new essay posted to Apple's Web site, Steve Jobs takes on critics who've claimed that company practices haven't been lent to environmental concerns, stating that Apple is "in many cases [...] ahead of, or will soon be ahead of, most of its competitors in these areas."
The piece -- titled "A Greener Apple" -- covers, primarily, removal of toxic chemicals and recycling of goods. With regard to the latter, Jobs writes:
"Apple recycled 13 million pounds of e-waste in 2006, which is equal to 9.5% of the weight of all products Apple sold seven years earlier. We expect this percentage to grow to 13% in 2007, and to 20% in 2008. By 2010, we forecast recycling 19 million pounds of e-waste per year ? nearly 30% of the product weight we sold seven years earlier.
"A note of comparison ? the latest figures from HP and Dell are each around 10% per year, and neither company has yet disclosed plans to grow this percentage in the future. By 2010, Apple may be recycling significantly more than either Dell or HP as a percentage of past sales weight."
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