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Nvidia sends cryptic 3D message

A co-worker forwards me an e-mail from Nvidia with the subject "Coming soon from NVIDIA.....". In the body of the e-mail was only a link.

Eric Franklin Former Editorial Director
Eric Franklin led the CNET Tech team as Editorial Director. A 20-plus-year industry veteran, Eric began his tech journey testing computers in the CNET Labs. When not at work he can usually be found at the gym, chauffeuring his kids around town, or absorbing every motivational book he can get his hands on.
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Eric Franklin

A co-worker on Tuesday forwarded me an e-mail from Nvidia with the subject "Coming soon from NVIDIA.....". In the body of the e-mail was only a link.

At the top of the page is the following pic:

Nvidia

After pulling the tab down I got this image:

Nvidia

Under the pic, the caption asks the following questions: "Like what you see? Want to play your favorite games in 3D? Want to watch immersive pictures and movies in 3D?"

My answers:

1. No, but I might if I actually owned a pair of Vision Kit glasses and had them handy.

2. Sure, as long as the strain on my eyes isn't too bad. Also, if you just asked me to put on my 3D Vision Kit glasses aren't you assuming that I can already do this?

3. See answer 2.

So, yeah what the hell is this? My coworker speculates that it's a some sort of passive 3D solution, which is possible as there's also a message on the page that reads "Coming soon, available exclusively for NVIDIA GeForce owners."

Well as soon as I find out--probably not until Nvidia spills the beans--you guys will know. Not that I would've told you, but more than likely you'll know before me 'cause you're hard-core like that. Hell, you probably already know and are about to tell me via the comments section.