NPD snaps up Current Analysis' electronics group

The two analyst firms are coming together to share their data on PCs and consumer electronics.

NPD and Current Analysis, two of the more well-known analyst firms covering the PC and electronics industry, are teaming up.

NPD has acquired Current Analysis' PC, imaging and consumer electronics businesses, it announced in a press release Thursday. For now, those groups will be called Current Analysis West and maintain their home base in San Diego.

Both firms track the retail electronics industry, providing data on which PCs or flat-screen televisions are selling the most, and why, during critical periods like Black Friday, the day after Thanksgiving. Current Analysis will maintain its own research groups on the East Coast specializing in telecommunications, networking and software. Financial terms of the deal were not disclosed.

Tech Culture
About the author

    Tom Krazit writes about the ever-expanding world of Google, as the most prominent company on the Internet defends its search juggernaut while expanding into nearly anything it thinks possible. He has previously written about Apple, the traditional PC industry, and chip companies. E-mail Tom.


    Join the discussion

    Conversation powered by Livefyre

    Show Comments Hide Comments
    Latest Galleries from CNET
    Tech industry's high-flying 2014
    Uber's tumultuous ups and downs in 2014 (pictures)
    The best and worst quotes of 2014 (pictures)
    A roomy range from LG (pictures)
    This plain GE range has all of the essentials (pictures)
    Sony's 'Interview' heard 'round the world (pictures)