Not much Zune in Microsoft exec's speech

At Microsoft's annual meeting for financial analysts today, Entertainment and Devices President Robbie Bach spent a lot of time talking about mobile phones and mentioned all of the other businesses he oversees, save one.

Microsoft's annual Financial Analyst Meeting, in which the company goes over its past fiscal year's results and highlights areas of focus for the coming year, is always a good opportunity for tea-leaf reading.

Microsoft's Robbie Bach, head of the company's Entertainment and Devices business. Microsoft

After CEO Steve Ballmer's introductory speech, in which he spent a lot of time talking about Microsoft's online business, efforts to compete against Google in search, and the aborted Yahoo tie-up, Entertainment and Devices President Robbie Bach was up. He talked about nearly everything in his business division. He started with the upcoming Xbox Live redesign. He talked about Xbox games. He spent a long time talking about Windows Mobile and the competition with Apple and RIM, as well as new forms of advertising for mobile phones. He talked about Microsoft's IPTV business, the Surface computing table (which is beginning to appear in real-world deployments), and the company's automotive platform.

Zune? It appeared on one slide, but Bach mentioned it for only about five seconds--blink and you'd miss it. Microsoft's showing the device in a nearby demonstration area, and the company has assured me that they're planning some sort of update later this year. But still--4 percent market share, combined with a new urgency on the mobile phone side, and I've got to wonder how much more effort Microsoft's going to put into the Zune in this upcoming fiscal year.

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About the author

    Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure. You can follow Matt on Twitter @mattrosoff.

     

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