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Nokia readies major smartphone camera reveal July 11

Mark your calendars for July 11, Nokia fans. The company hints at yet another Lumia smartphone with an even more robust camera.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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Nokia's mystery event takes place July 11 in New York. Nokia

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Nokia fans, prepare yourself for...something. On Thursday, the Finnish maker of Windows Phone devices invited press to a New York launch event on July 11, promising that the phone maker would "reinvent zoom."

Although the invite teases nothing about a camera, I'm putting my money on another Lumia smartphone, this time, perhaps with the PureView camera zoom lens we've all been waiting for since Nokia first wowed us two years ago with its 41-megapixel monster.

Recent rumors point to a phone code-named Eos that includes a zooming camera lens, though some point out that the leaked images could be suspect.

At any rate, Nokia is clearly ready to make a larger camera play than ever before, whether that occurs in July in New York or closer to the holiday season. The timing is key, and not only because Nokia has taken its time translating its megapixel power from the Symbian-based 808 PureView to a Lumia Windows phone. By introducing a powerhouse smartphone camera, Nokia is also in a position to take on Samsung when it comes to true smartphone-camera hybrids.

On Wednesday, Samsung announced the Samsung Galaxy S4 Zoom, a Galaxy S4 device with a 16-megapixel lens equipped for 10x zoom capacity.

Whatever Nokia reveals in a few weeks, CNET will be on the ground in New York to bring you all the news.

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