Nokia plans smartphone fight at low end of market, report says
The company is reportedly getting ready to unleash a new wave of basic phones and underpowered Lumia smartphones to try to entice budget-conscious customers.
Nokia has its sights set on the lower end of the handset market, according to a new report.
The company next week at the Mobile World Congress in Barcelona will unveil cheap basic phones and low-price Lumia smartphone models aimed at budget-conscious shoppers, Reuters is reporting today, citing sources from within Nokia. The Lumia smartphones will run on Windows Phone 8, but it's not clear what software will be on the lower-end, non-Lumia models.
Nokia is certainly no stranger to the lower-end of the mobile phone market. Last January, in fact,. Those devices are designed for emerging markets where the cost of a typical Lumia handset is simply too high for most customers.
According to Reuters, its sources wouldn't say when the cheaper Nokia devices would launch nor where they would be available. However, the company should deliver all of the details at Mobile World Congress next week. And as always, CNET will be there to cover every last detail.
Nokia declined CNET's request for comment on the Reuters report.