Nokia may still be licking its wounds after Comes With Music, but now it's outed a new music service for the.
It's called Nokia Music Mix Radio. There's no subscription, no login, no password. It's about as simple as mobile music gets.
It streams "locally relevant music" across hundreds of channels to your handset, though we're still trying to figure out exactly what that means. Music from local bands? Songs that mention your location, like "New York, New York" if you're in the Big Apple? Or is this 'relevant' as in the hipster sense? In which case it'll just mean current local music. The mind boggles.
Mixes show up as tiles, just like apps. Tap one to start listening, and there's quite a cool feature too: tap and hold to download the mix for later offline listening. So if you're flying later, or getting the tube, you'll not miss out.
There's no word yet on how many songs are on offer, or which labels are on board.
Once downloaded, just tap the tile on the homepage to start listening. "It just works," said Nokia's Kevin Shields, once he had finished screaming and scaring the bejeezus out of the bleary-eyed hacks first thing in the morning. "It doesn't get any easier than this."
From what we've seen so far, we're inclined to agree. We'll test Nokia Music later today at Nokia World. It'll be interesting to see how it squares up against Spotify, our Facebook page.
Image credit: Engadget