Nissan jabs Chevy Volt in latest ad

In Nissan's gas-powered everything ad promoting the Nissan Leaf, it takes a jab at the Chevy Volt.

Nissan Leaf ad
45 seconds into Nissan's ad, the Chevy Volt makes an unflattering cameo. Nissan

Given the hurdles they face in overcoming resistance to new technology, plug-in cars should show some solidarity. But in Nissan's latest ad promoting the Leaf EV, it takes a cheap shot at the Chevy Volt.

The Nissan Leaf ad, titled Gas-powered everything, imagines a world without batteries, where the sound of an alarm clock is eclipsed by the roar of its gas engine. A man talks on a cell phone spewing exhaust, and a jogger starts up an iPod with a pull start.

An office worker turns an ignition key on his computer, then revs it up with a foot pedal, which actually looks pretty cool. The scariest scene occurs at the dentist's, where the patient faces the specter of a gas-powered drill.

It is funny stuff, but at around 45 seconds in, there's a shot of a poor schlub pumping gas into his Chevy Volt, dreaming of a better world. And then comes footage of the silent Nissan Leaf.

Come on guys, you have a whole world of SUVs to take shots at, there's plenty of room for the Leaf and the Volt.

The Gas-powered everything ad will air during the NBA finals on June 12.

 

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