It was a big night for Hollywood Sunday night, what with the biggest stars and best films being celebrated at the 80th Academy Awards.
But, unexpectedly, it also turned into a big night for Nintendo and its popular Wii video game console.
At one point in the show, as the broadcast came back from commercial, host Jon Stewart appeared on-stage playing tennis on the Wii, with the game displayed on the Oscars' giant screen.
It was a funny moment, and in keeping with Stewart's contemporary wit.
And while Nintendo must have known about it in advance--otherwise, how could the Oscars possibly have--I'm sure it was a thrill for the game company's people to see their hit device get a moment in the sun during such a global event.