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Nike+ Move app ready to put iPhone's M7 chip through the paces

The app, which was unveiled at the iPhone 5S event in September, analyzes movement captured by the M7 co-processor in the iPhone 5S.

Don Reisinger
CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
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Apple's Phil Schiller talking about the iPhone 5S' M7 coprocessor.
Apple's Phil Schiller talking about the iPhone 5S' M7 coprocessor. Josh Lowensohn/CNET

Apple's M7 co-processor, which is designed with fitness apps in mind, can now be put to work via Nike+ Move.

The Nike+ Move application is the first to take advantage of the M7 chip in Apple's iPhone 5S. The co-processor records movement, while the Nike application analyzes the data, converts the data into readable form, and measures it in terms of NikeFuel. Throughout the day, people can use their phone to see how close they are to reaching their fitness goals.

Nike showed off the application in September at Apple's iPhone event. Apple indicated at that time that the application would be one of the first to take advantage of its M7 co-processor, but promised that other fitness-related apps would be coming to the App Store.

The Nike+ Move app is free.