Nickelodeon's tween-electronics machine churns on

Nickelodeon, Viacom Consumer Products, and Imation announce that they're expanding their already choice-intensive line of youth-friendly electronics.

Is it just me, or does the daunting array of consumer electronics for kids just keep getting daunting-er and daunting-er? As if it wasn't hard enough for them to choose between SpongeBob SquarePants, Dora the Explorer, and Go, Diego, Go!-themed gadgets, the options just got even broader (and we're just focusing on marketing from one network here).

iCarly camera
An iCarly-inspired camera: what do you pink...err, think? Nickelodeon

Nickelodeon, Viacom Consumer Products, and Imation announced Monday that they're expanding their already choice-intensive line of youth-friendly electronics under Nickelodeon's Npower line to include Webcast gadgets inspired by iCarly.

That popular Nickelodeon show and Web site follow its characters as they host a Web show and grapple with everyday tween problems and adventures along the way (maybe one of those problems should be parsing out which gadgets to buy?).

Npower's iCarly line of electronics, which are being marketed to girls ages 9 to 14, include a $79.99 Webcam; a $24.99 iCarly action cam accessory that includes a steady cam mount, on-camera lighting, and detachable reporter-style mic for interviews that might inspire the next generation of CNET journalists; and a $39.99 iCarly 3-in-1 digicam that's also a PC, Web, and video camera.

The devices come with iCarly Digital Diary Software, which makes it easy to add photos, videos, and music, and text to a digital diary or journal. The iCarly program also lets kids upload videos and images to sites like

About the author

Leslie Katz, Crave's senior editor, heads up a team that covers the most crushworthy (and wackiest) tech, science, and culture around. As a co-host of the now-retired CNET News Daily Podcast, she was sometimes known to channel Terry Gross and still uses her trained "podcast voice" to bully the speech recognition software on automated customer service lines. E-mail Leslie.


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