NFL Now app to hit the gridiron on Apple TV -- report

The service, unveiled in January, offers everything from on-demand highlights to game archives.

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Matthew Moscovciak/CNET

Apple TV's list of apps is set to get a league larger in the coming weeks, according to a report.

NFL Now was introduced in January as a "personalized video service" for the National Football League's content. The free app allows people to input their favorite teams and players and get related videos delivered to the app. The service also includes access to NFL news and clips to review the results of any given Sunday. NFL Now appears to be targeted at fantasy players first and foremost but could appeal to any serious fan.

The NFL said back in January that NFL Now would appear on a wide range of devices. Next up is Apple TV, 9to5Mac reported Monday, citing people who claim to have knowledge of the league's plans. The NFL Now app will launch on Apple TV this month, according to the site's sources, so football fans can be ready for the 2014-2015 season.

Apple has been quietly adding more apps to its TV platform. The set-top box currently allows people to stream everything from their own iTunes content to Netflix to HBO Go. Apple is still far behind companies like Roku in terms of available apps, but those that are coming to the Apple TV tend to be significant additions.

CNET has contacted Apple for comment and will update this story when we have more information.

About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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