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Nexus 5 said to be 'half the price' of the iPhone 5S

A source says the new Google phone will come with an attractive price for those that have been hankering for a new Nexus.

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This image that purports to be one of the clearest yet of the new Nexus 5 has been floating around in recent days. MacRumors forum

The hype and rumors we're hearing around the upcoming Nexus 5, expected from LG and Google later this month, is that it could instantly become the new Android phone to beat. But the latest whisperings hint that it could also give the iPhone 5S a run for its money when it comes to how much of your money you have to shell out for one.

TechRadar says a "source familiar with Google" has told the site that the successor to the popular but LTE-less Nexus 4 will ship in the latter part of October and cost "half the price" of the iPhone 5S.

What's a little tricky about this is that the source seems to be referring to United Kingdom prices and ship dates, which can be different from what we see in the United States. If the Nexus 5 were to be half of what an unlocked iPhone 5S sells for at retail stateside (it starts at $649 for 16 GB contract-free with a T-Mobile SIM), that would mean we could see a new unlocked Nexus that, according to TechRadar's source, will meet the specs of the iPhone 5S, but for less than $350.

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That would certainly be a welcome deal for Nexus fans hoping for a repeat of the $299 price tag for an unlocked Nexus 4 right out of the gate.

We'll see in the coming weeks if Google actually offers such a pre-holiday bargain on a top-flight phone, or if we've just caught wind of some sort of UK-only pricing scheme or just total bunk.

Be sure to read up on everything else we expect in a new Nexus, and let us know in the comments if you plan to get one of your own.