Next up: Amazon sides with Blu-ray

But despite announcing its allegiance to the Sony-backed high-definition video technology, the online retailer will continue to stock HD DVD products.

For those who came in late, Blu-ray has won the format war.

On Wednesday, online retailer became the latest to declare its support for the victorious high-definition technology, announcing that it "will more prominently promote Blu-ray hardware and software products on its Web site." The company will not, however, discontinue its sales of HD DVD products.

"The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions," Peter Faricy, Amazon's vice president of movies and music, said in a statement from the company. "Our customers have clearly voiced their support for the Blu-ray format."

But in a sense, Amazon is also an indicator that Blu-ray's struggles aren't quite over. With its Unbox movie download service, Amazon is among a number of major Web retailers that offer digital downloads of movies and TV shows. Some have said that with all the bickering over HD DVD and Blu-ray for so many months, digital downloads from companies like Amazon, Netflix, and Apple's iTunes were able to find a steadier footing.

Luckily for Blu-ray overlord Sony, your average digital movie download isn't nearly up to par in the quality department.

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