Next stop for Apple marketing? The enterprise

Apple's biggest potential new market is the enterprise, and it's getting serious about marketing to it.

Goldman Sachs recently surveyed enterprises and found 20 percent plan to support the iPhone, and Apple's Macs are among the biggest share gainers among computer manufacturers in the enterprise.

On Thursday, however, I saw the clearest sign yet that Apple wants a bite out of the enterprise: a full-page ad in The Wall Street Journal. While some vendors like Cisco are looking for growth in emerging markets like the Middle East, Apple's biggest emerging market may well be the Fortune 500:

Apple gets serious about enterprise marketing Apple/Wall Street Journal

I apologize for the quality of the image, and that I wasn't able to get the entire page into the scanner. It was a full-page ad, after all.

Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.


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