Newsweek asks design firms to "resurrect the Republican brand"

Newsweek invited four "hot (and nonpartisan) design firms" to provide ideas and design direction for "resurrecting the Republican brand," featured in this week's (December 29) print issue.

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A somewhat unconventional yet challenging task: Newsweek invited four "hot (and nonpartisan) design firms" to provide ideas and design direction for "resurrecting the Republican brand," featured in this week's (December 29) print issue. The full-page feature presents concepts by frog design (full disclosure: my employer), Pentagram, Razorfish, and The Groop.

The article is not available online so check it out at a news stand (and support print media!).

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About the author

    Tim Leberecht is Frog Design's chief marketing officer. He is a member of the CNET Blog Network and is not an employee of CNET.

     

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