Newly renamed Palm unveils updated logo

Company also changes its ticker symbol and moves its headquarters after spending $30 million to gain rights to the Palm name.

PalmOne has formally changed its name back to Palm, unveiled a new logo and moved its headquarters, the company said Thursday.

The new logo will start appearing on products this fall, Palm said. The company has also begun trading on the Nasdaq under "PALM," instead of "PLMO." The gadget maker's line of handhelds includes Zire, Tungsten, Treo and the recently launched LifeDrive .

The company announced in May that it was spending $30 million to acquire PalmSource's 55 percent stake in a company called Palm Trademark Holding .

Ed Colligan
Ed Colligan, CEO of Palm,
with company's new logo.

PalmSource and the former PalmOne had been spun off from a parent company, the first incarnation of Palm, in 2003. At that time, it was decided that PalmOne and PalmSource would share the Palm brand.

PalmSource has rights to the trademarks for the next four years, spokeswoman Maureen O'Connell said. The company has previously said that it will change its name to reflect its focus on both the Palm OS as well as its push into Linux thanks to its acquisition of China MobileSoft.

The new Palm said its updated logo reflects the brand equity from the former blue Palm circular medallion. The updated typeface is suggestive of digital content, the company said, and its orange background symbolizes energy.

The company's headquarters have moved to Sunnyvale, Calif., from Milpitas.

"While a lot has changed--our name, ticker, logo and headquarters--our vision remains the same. We believe the future of personal computing is 'mobile computing,' and we aim to deliver superior hardware and software solutions so that we can continue to set the bar in the industry," Ed Colligan, Palm CEO, said in a statement.

News.com's Michael Singer contributed to this report.

 

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