New Yorkers expected to be biggest online holiday spenders

New Yorkers will spend the most online this holiday season, according to a poll of U.S. shoppers conducted for AOL Shopping by Zogby International.

Holiday spending online and off
A poll asked U.S. shoppers how much they expected to spend this holiday season.
City Online Spending Total Budget
1. New York $1,483 $2,137
2. Orlando, FL $645 $1,995
3. Cleveland $577 $1,238
4. Denver $559 $1,114
5. L.A. $529 $1,282
6. Houston $528 $1,408
7. Dallas $526 $1,202
8. Miami $510 $1,158
9. San Francisco $489 $1,099
10. Washington $484 $1,371
11. Tampa, FL $475 $1,303
12. Philadelphia $472 $1,210
13. Boston $461 $1,162
14. Detroit $457 $1,091
15. Seattle $429 $1,087
16. Minneapolis $420 $1,008
17. Chicago $403 $1,124
18. Phoenix $399 $1,071
19. Atlanta $398 $1,997
20. Sacramento, CA $322 $821
Source: Zogby International

The poll showed that on average, $1,483 of a New Yorker's average holiday budget of $2,137 will be spent online. New Yorkers also had a significantly large lead; Orlando, Fla., came in second at an average of $645 spent online. Considering 58 percent of those polled said that they shop online to save time, it's not entirely surprising that New Yorkers came in first.

Not all generous shoppers, however, will be spending their dough online. Even though Atlantans were close to New Yorkers, with an overall budget of $1,997, they only planned to spend an average of $398 online.

A total of 80 percent of the people polled online said that they would be shopping online this year, with almost a quarter of them planning to spend the majority of their budget online. Time saving is the biggest reason people shop online, with 58 percent citing it as one of the main reasons. About a third of the people said that items were easily available online compared to local stores, and 32 percent liked to use it for comparison shopping for the best deals.

When asked which items they would most likely be purchasing online, 35 percent of those polled choose electronics, 31 percent cited toys or games, 23 percent choose computer software, 29 percent choose clothing and accessories, and 60 percent choose books and music.

Tech Culture
About the author

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet,, and GameSpot. She is a member of the CNET Blog Network and is not a current employee of CNET.


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