New Windows 7 launch video breaks bizarre barrier

Microsoft's Windows 7 launch party videos are so strange that they border on awesome. Except they are terrible.

Several months back I wrote about Microsoft's Songsmith video that hit all the wrong notes. It was a weird (to say the least) attempt to humanize software that failed so terribly I still find it hard to believe it was real.

Enter the latest Windows 7 launch video, which looks like the Food Network threw a cooking party only to have it geek out and go completely sideways.

Maybe all the pressure to make Windows 7 successful has removed all sensibility to marketing efforts that seem like good ideas until they are actually created.

About the author

Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.

 

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