Verizon has decided to take the spirit of Christmas and shove it into the part of iPhone users' chimneys where Santa would need a pick ax.
Some who viewed, just a couple of weeks ago, were stunned to see Verizon so baldly declare that the Apple uber-machine was, in some ways, deficient.
Rumor had it that this was an isolated attempt at leveraging publicity for the new Motorola device. However, this new ad shows that the iPhone is firmly on Verizon's list. And it's not Verizon's Christmas list.
The ad places the iPhone on the mythical Island of Misfit Toys. It's an island inhabited solely by those things you don't need, don't want and don't work.
At first, the strange collection of pink spotted elephants and peculiar Grandads-in-a-Box-Wearing-Some-Very-Strange-Bits-of-Chiffon are astonished that the iPhone has come to their island.
But then the Verizon version of the little AT&T 3G coverage map helpfully points out that it might be harder to download your beloved apps in some parts of the country.
"You're going to fit right in here!" squeaks a strange little blue object with wings, a propeller and a hearty dose of gallows humor.
Can one ever imagine that Apple might create a version of the "Get a Mac" structure with a new human (Joss Stone, perhaps?) representing the iPhone and a rather more vulnerable human (Kirstie Alley, perhaps?) representing Verizon?
Somehow, that wouldn't quite fit, would it?