New Olympus printer for printing digital photos

From a press release: Olympus today announced the Olympus P-330 Instant Home Photo Printer, for filmless photo viewing and printing through a TV set, directly from a camera, or from a computer. Easy to use, the P-330 directly reads SmartMedia cards, thus avoiding cables and printing aggravation. Consumers can easily create prints and reprints in about 2 minutes at home or at the office, without taking a trip to a photo store.

I took a look at it. It only prints in standard photo sizes and is a dye sublimaton printer. The paper (16 pages) and "ink" ribbon necessary to print the photos are sold together in a box.