Camillo Martino, who formerly toiled as the COO at digital imaging specialist Zoran, is the new CEO at Cornice, which makes mini-drives for music players and other consumer electronics devices. Founder and former CEO Kevin Magenis, meanwhile, will remain as Chairman.
The company says it can cut the cost of embedding hard drives into consumer electronics devices by taking out the packaging and some of the other extras in these components. While Cornice has landed design wins with a number of manufacturers, competition has heated up in the market. It also faces lawsuits from the high society of hard drives--companies like Hitachi and Seagate.