New Apple Store app makes reservations

A more robust version of Apple's Apple Store app for the iPhone adds a number of truly useful features.

Products can now be reserved on the iPhone.
Products can now be reserved on the iPhone. Screenshot: Scott Stein

When the Apple Store app first arrived on iPhones, it was little more than a shopping portal for Apple goods.

With the latest update, however, new features have arrived to make this app a keeper for any Apple customer who frequents a retail store.

The biggest of these is a retail store button that can not only book Genius Bar reservations or other one-on-one appointments, but can also reserve products for one-day pickup at a store.

As a small tease, the app also has a button for iPhone Reservations, but it currently doesn't reserve an iPhone. (UPDATE: product reservation does work, and with multiple products.)

Only a few months ago, lines for iPhone 4 devices were still snaking around the block in Manhattan.

I used to bury this app deep in a folder, but there's a good chance I might be using it more often now, especially since I'm long overdue to get my own iPhone 4 checked out. I wish I had this a few months ago--it could have saved quite a few phone calls.

About the author

Scott Stein is a senior editor covering iOS and laptop reviews, mobile computing, video games, and tech culture. He has previously written for both mainstream and technology enthusiast publications including Wired,, Men's Journal, and Maxim, and regularly appears on TV and radio talking tech trends.


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