A new app called Showyou launched Wednesday, taking a stab at success where many others have failed: a fresh, visually-impressive way to view and browse online videos. The Showyou app, now available for the iPhone and iPad, aggregates the videos that your friends have shared on Facebook and Twitter and uses Apple's AirPlay technology to bring the experience to an Apple TV device. Videos on the iPad app are displayed in a grid that looks something like a digital patchwork quilt; the most "relevant" videos are displayed in the upper left, and if you scroll either top-down or left-right, you'll be able to see more videos on the fringes of what your friends are sharing.
Showyou was founded by a company called Remixation, which makes a service called Vodpod that lets "video curators" amass and publish channels of video from across the Web. Showyou, though it permits easy sharing of Vodpod channels, is designed for people who want to discover and watch video instead.
The founding team hopes that the intuitive interface combined with the Apple TV sync-up will shake up the TV industry, which that it says offers an stale and static array of programming in a world of customization.
"The combination of the iPad, Apple TV and AirPlay is the first serious blow to the lock on the television set," With Airplay, you just got a new remote in the form of your iPad or iPhone or iPod Touch. And as new apps like Showyou are launched, we have the potential to change where we get programming for our televisions, and indeed what we watch," Remixation CEO Mark Hall said in a blog post. "Now available: hundreds of thousands of hours of programming from the internet, chosen by our friends, or people we follow on social networks like Twitter or Vodpod. Other platforms from other companies and coalitions--Android, Windows, and more--will sure give us more options and more choice still."
It's free for now, though the company says it may build in a subscription model to charge for "premium" video. In addition, the original version of the application is launching with the ability to pull in videos only from YouTube, Vimeo, and TED.com, but Hall says that more are on the way.