New and Noteworthy: Intel to Unveil New Branding Strategy; Reuters: iPod earbuds may be damaging to hearing; more

Intel to Unveil New Branding Strategy The Associated Press reports that Intel is launching a new corporate and brand identity that will include a reworked company logo, a change in its ubiquitous "Intel Inside" stickers and a shift away from the Pentium name for its microprocessors. "The changes, which will be formally announced Tuesday, come as the world's largest chip maker tries to market itself less as a chip outfit and more as a provider of platforms, such as its Centrino technology for notebook computers or its upcoming Viiv for entertainment PCs." More.

Reuters: iPod earbuds may be damaging to hearing Reuters reports that the earbuds included with iPods may be more damaging to hearing than other devices because of a double-edged sword -- increased volume from the headphones and longer average listening times when compared to Walkmans and other portable audio. "The earbuds commonly used by iPod listeners are placed directly into the ear and can boost the audio signal by as many as nine decibels -- comparable to the difference in sound intensity between an alarm clock and a lawn mower, Garstecki said. Yet, the earbuds do not always fit snugly in the ear, but often allow background noise to seep in, which causes listeners to crank up the volume." More.

Previously on MacFixIt

• Aperture (#11): Duplicate image imports -- fix; Incorrect "not enough space" errors
• Firefox 1.5 (#7): Having problems? Delete old extensions first; Problems downloading .dmg.gz files

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