New and Noteworthy: Intel "didn't spend money" on Apple ads; Wireless USB devices due in September; more

CNET staff

Sept. 2, 2009 6:26 a.m. PT

3 min read

Intel "didn't spend money" on Apple ads Though Intel has been known to supplement advertisements for PC manufacturers that feature its logo or mention its processors, the company apparently did not pay anything for Apple's Kieffer Sutherland-voiced commercials. CNET reports on an interview with reporters during the Intel Developer Forum, in which Paul Ottelini (intel's CEO) said "Apple has shown that people will pay slightly more for good design," he said. He added that 'Intel did not spend money' on advertisements in which Apple says that non-Apple PCs with Intel processors are boring." More.

New Intel processors showed off at IDF Intel demonstrated two quad-core processors Tuesday, "Clovertown" for servers and "Kentsfield" for PCs, directing attention toward the future during a more troubled present. News.com reports "Pat Gelsinger, a senior vice president in Intel's Digital Enterprise Group, demonstrated the processors during a speech at the company's Intel Developer Forum here. Both chips are built using Intel's 65-nanometer manufacturing process and will ship in the first quarter of 2007, Intel representatives said." More.

Wireless USB devices due in September PC Pro UK reports that Wireless USB (WUSB) got one step closer to your PC, as Intel announced the ratification of Certified Wireless USB by the USB Implementers Forum (USB_IF). As well as nailing the standard, Intel also announced a certification program to ensure compatibility between devices. "WUSB will offer throughputs of 480Mbit/sec at 3m and 110Mbit/sec at 10m, outstripping its competition, Bluetooth. As with USB, each WUSB host can support 127 devices. " (Note that Motorola offers a competing standard dubbed cable-free USB) More.

FrameMaker petition revived Committed users have re-established a petition to bring Adobe's FrameMaker to Mac OS X in light of some new words of support from the company. "Apple introduced its first Intel-based Macs in January and intends to transition the entire range from PowerPC to Intel by the end of the year. This is significant for Mac FrameMaker users because the new Intel Macs don't support the Classic environment and cannot run FrameMaker. To mark this critical phase in our campaign, I've set up a new domain for the FrameMaker for Mac OS X Web site (fm4osx.org), totally redesigned the site, and added PDF form letters to make writing to Adobe and Apple really easy. Please take a look at the new site and write to Adobe and Apple today. Apparently, after putting all of its efforts into Acrobat and Creative Suite for the last few years, Adobe has reevaluated its portfolio and is reinvesting in FrameMaker. The first evidence of this was the September release of FrameMaker 7.2 for Windows and Solaris. Adobe has also said that if the market for Mac FrameMaker changes and there's an opportunity, it will respond. In other words, if enough people let Adobe know that they want FrameMaker for Mac OS X, they'll make it." More.

Previously on MacFixIt