New and Noteworthy: Apple's bold move downstream
New and Noteworthy: Apple's bold move downstream
Apple's bold move downstream BusinessWeek opines on Apple's shift toward lower cost, lower margin products aimed at an expanding user base like the Mac mini and iPod Shuffle. "Jobs may have hit upon a winning strategy. Just ask Michael Wood. Having already fallen hard for his wife's iPod and intrigued by a $499 Macintosh computer, the Shelby (N.C.) auto salesman is now considering a Mac. Citigroup Smith Barney (C ) analyst Richard Gardner expects the mini could double Apple's market share in PCs, to 4%. That may not sound like much, but it would translate into an extra $4 billion in revenues for Apple." More.
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