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New and Noteworthy: Apple to change Rendezvous name to OpenTalk; Apple brand value jumps 24 percent; more

New and Noteworthy: Apple to change Rendezvous name to OpenTalk; Apple brand value jumps 24 percent; more

CNET staff

Apple to change Rendezvous name to OpenTalk eWeek reports that Apple has settled a trademark dispute with TIBCO Software where Apple will rename its implementation of the ZeroConf wireless network discovery technology from Rendezvous to OpenTalk. More.

Apple brand value jumps 24 percent Reuters reports that in the latest Interbrand valuation rankings: "Apple Computer, whose iPod digital music players have taken the world by storm, gained a staggering 24 percent in brand value to $6.9 billion and rose seven places to 43. Internet store Amazon saw a 22 percent rise in brand value to $4.2 billion, gaining eight places to 66." More.

One of MP3's creators delves into '3D' sound ZDNN reports that one of the inventors of the MP3 format is back with a new technology that he hopes will revolutionize audio, creating superrealistic sound for theaters, theme parks and eventually even living rooms. "Karlheinz Brandenburg, director of the Fraunhofer Institute for Media Technology, along with a team of co-developers, is in Los Angeles this week showing off his new "Iosono" technology to representatives of Hollywood studios and giants including Disney. Brandenburg is credited with much of the work leading to the MP3 format, also developed at Fraunhofer." More.

Previously on MacFixIt:

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