New and Noteworthy: Apple and Sirius: Marketing mavens; More Macworld speculation; more
New and Noteworthy: Apple and Sirius: Marketing mavens; More Macworld speculation; more
Apple and Sirius: Marketing mavens A ZDNet blog entry identifies Sirius and Apple as the "little guys" with viciously effective marketing strategies. "Marketing is like alchemy, and figuring out the right combination is difficult. Some companies get it, others don't. Apple gets it. I've always been astounded how effective Apple marketing is. There is an eight story 'dancing silhouette' iPod advertisement right outside the Chateau Marmont on Sunset. Those ads are everywhere, and are distinctively identified with the Apple brand. You wouldn't need to have the Apple logo on the ad to know what it was about. Apple is also really good about product placement. In movie-land, you'd think everyone uses a Mac. Why? Because Apple makes sure they get product placement." More.
More Macworld speculation Stuff Magazine is the latest to throw its hat in the Macworld speculation ring. "Apple's annual hometown shindig, Macworld San Francisco, is often the launchpad for cool kit. Last year we were introduced to the iPod Shuffle. The year before, it was the first ever 17in laptop. So what 'one more thing' does Steve Jobs have up his sleeve for his keynote on 10 January? Well, we're pretty sure it's more than just an update to the iLife software suite. Once again, we've been invited along to a live satellite broadcast ? and once again it's at the BBC Television Centre. Logic suggests that it will, once again, involve video." More.
Will Apple use the 'Intel Inside' slogan? NewsFactor wonders whether or not Apple will adopt the "Intel Inside" slogan. " As Apple includes Intel's chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips? This would be a good moment to recall what at least one customer has called the 'cocaine' of the computer industry: Intel's marketing subsidies -- a program known as 'Intel Inside,' named for the ubiquitous logo, labels, and audio-visual cues that show up in the various print and electronic advertising efforts of PC makers that use Intel chips." More.
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