New & Noteworthy: Apple Expects to Break Even; XLR8

Goes Out of Business; "Switch" Campaign Reality

Apple expects to break even Reuters reports that Apple expects to break even in its next quarterly earnings statement. The information was revealed by Pascal Cagni, the head of Apple's European division, in an interview with Italian la Stampa daily published on Sunday. "It would be crazy to expect strong growth at this moment, therefore we aim to break even in the next quarter," said Cagni. More.

XLR8 goes out of business XLR8 has posted a message on its Web site reading "XLR8, Inc. has closed its doors and is no longer in business. There is no technical or warranty support available.We apologize for any inconvenience." No plans have yet been announced to outsource technical support. More.

"Switch" campaign reality U.S. News and World Reports has published an article claiming that Apple's "Switch" campaign is working, despite a soft economy, but questions the advertisements' validity. "The good news comes not a moment too soon for Apple, whose last quarterly report showed a 47 percent drop in profit as sales slipped 2 percent–partly on lower sales to schools, a major Apple market. But while the ads may be working, speculation is swirling among some digerati about just how ordinary Apple's newfound converts are." More.