Netflix to Wii, iPhone, and perhaps Apple TV?

The Wii is a fairly obvious choice as Nintendo has been pushing streaming or downloadable content since the console launched a year and a half ago. But the iPhone is something else.

Two great tastes that would taste great together? Matt Hickey

Netflix might be planning to bring its "Watch Instantly" feature to new devices soon. Currently built in to several products, like Sony HDTVs, and very popular on the Xbox 360, the feature lets subscribers watch any of thousands of movies in the Netflix library on their TVs. There are no physical discs; the videos stream via Web connection.

And according to Afterdawn.com, which quotes unnamed executives familiar with the situation, the Nintendo Wii and Apple's iPhone platform are next on the list. The Wii is a fairly obvious choice as Nintendo has been pushing streaming or downloadable content since the console launched a year and a half ago.

But the iPhone is something else. Apple--likely at the behest of AT&T--has kept much streaming video from the iPhone. Afterdawn points out that the streaming would likely be via Wi-Fi, only to keep bandwidth on the already overloaded network down.

What's interesting is the lack of mention of the Apple TV. Sure, the iPhone and iPod Touch are much more popular devices, but the Apple TV--which already features streaming media via YouTube and the iTunes Movie Store--seems like a much more natural choice. People want to watch the movies on their TVs.

Apple wants you to rent or buy from iTunes and has never been happy with an "all you can eat" subscription service. But if Netflix can convince Jobs and company that "Watch Instantly" will be OK on the iPhone, then it can argue the same for the Apple TV.

About the author

    With more than 15 years experience testing hardware (and being obsessed with it), Crave freelance writer Matt Hickey can tell the good gadgets from the great. He also has a keen eye for future technology trends. Matt has blogged for publications including TechCrunch, CrunchGear, and most recently, Gizmodo. Matt is a member of the CNET Blog Network and is not an employee of CBS Interactive. E-mail Matt.

     

    Join the discussion

    Conversation powered by Livefyre

    Don't Miss
    Hot Products
    Trending on CNET

    HOT ON CNET

    Is your phone battery always at 4 percent?

    These battery packs will give your device the extra juice to power through all of those texts and phone calls.