Netflix to charge more for Blu-ray subscriptions
Netflix CEO Reed Hastings said on a conference call today that the company plans to charge a premium on subscribers who rent Blu-ray movies.
Bad news today for home theater fans: Netflix CEO Reed Hastings said on a conference call that because Blu-ray discs cost more to purchase, the company plans on charging a premium on accounts that rent Blu-ray movies. Hastings said "consumers are used to paying more for high-definition," but with Blu-ray renters making up only a small percentage of Netflix subscribers, this certainly won't help spur adoption.
Previous to this announcement, videophiles have pretty much gotten a free-ride on renting higher-priced high-definition media, as Netflix offered both HD DVDs and Blu-ray discs to subscribers for no additional charge over a standard subscription--until Netflixin February. Netflix continues to offer the ability to watch some movies online ("Watch Now") at no additional charge, but the selection is still pretty limited at this point (check out our from last year).
In addition to the Blu-ray news, Hastings also reiterated that Netflix is looking to bring the Watch Now feature to set-top boxes, which was