Netflix tests cheaper single-screen streaming plan

Most users pay $7.99 to stream videos on two devices; but now the service is letting some new customers opt to pay $6.99 to stream on one device.

Netflix logo. (PRNewsFoto/Netflix, Inc.)

Some new Netflix users may be able to sign up for the streaming service for a dollar less than the regular rate.

According to Adweek, a new $6.99 per month plan is available for some people who want to stream on only one device in standard definition. Any extra devices or high-definition streaming will still cost $7.99 per month.

It appears that Netflix is testing this discounted plan for just some users when they sign up for the service. Some users aren't offered the $6.99 single-screen plan when signing in as a new customer.

It's unclear if the cheaper plan will roll out to all new users or existing consumers. A Netflix representative told Adweek, "[We] will definitely offer it on a wider basis."

However, when contacted by CNET, a company spokesperson said, "At Netflix we continuously test new things. In this case we are testing a $6.99 single stream price point. Not everyone will see this and we may not ever offer it generally."

Over the past year, Netflix has shifted around its plans to make it more difficult for users to share their accounts with friends and family. But, it has also worked to maintain its lower rates in an effort to draw in more subscribers.

It appears the company is doing something right -- in October, Netflix was said to have 30 million US subscribers , which means it now has more paying customers than HBO. The company also had a resounding third-quarter profit and record-high share prices.

Updated at 6:55 p.m. PT with comment from Netflix spokesperson.

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About the author

Dara Kerr, a freelance journalist based in the Bay Area, is fascinated by robots, supercomputers and Internet memes. When not writing about technology and modernity, she likes to travel to far-off countries.

 

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