Netflix in talks with US cable providers -- report

Talks are in early stages with Comcast and other pay-TV providers to offer the online video service as an option on their set-top boxes, according to The Wall Street Journal.

Netflix
Netflix
Netflix, which has long had a love-hate relationship with the cable industry, could finally be looking to get cozier with US pay-TV providers.

According to a report in Sunday's Wall Street Journal, Netflix is in talks with Comcast, Suddenlink Communications, and other service providers to offer its online video service as an app on their set-top boxes.

However, the talks are in early stages and no deal is imminent, people familiar with the matter told the Journal.

Netflix last month inked a deal with the UK's Virgin Media that will allow it to integrate its streaming service into Virgin's service through TiVo set-top boxes. But a similar deal with US pay-TV providers would be the first of its kind.

If such a deal were to come to fruition, it would not only give consumers yet more devices from which to access the online video service, but it would mean US pay-TV providers are no longer working so hard to keep Netflix at arm's length.

Netflix has been hoping to forge partnerships with US pay-TV providers for some time. Last month, David Wells, Netflix's chief financial officer, told Bloomberg during an investor conference that it's had a standing invitation to US cable operators to add Netflix for two years.

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About the author

Desiree Everts DeNunzio is a freelance editor and writer. She's dabbled in digital media and technology for the past decade, including stints at CNET News and Wired magazine. When she's not fiddling with various gadgets, she spends her time running after chickens and her own brood.

 

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