Netbooks get faster but less popular, at least in the U.S.

More netbooks with faster yet power efficient processors are on the way, but they're not a very popular item in the U.S. market anymore.

HP Netbooks.
HP Netbooks. Hewlett-Packard

Netbooks will get a boost from faster Intel silicon. The question is, does anybody still care?

Intel's new Cedar Trail silicon for Netbooks will endow new models with up to 18 percent better overall performance, including a two-fold increase in graphics speed while maintaining long battery life, according to Intel.

Windows 7-based Netbooks typically sport 10-inch screens, are under three pounds, boast up to ten hours of battery life, and priced below $400.

Netbooks are not designed for high-end productivity like photo editing or demanding games, as the Atom processor in the Windows environment is built for power efficiency, not speed.

Netbooks get faster with new Intel Atom processors but the compact laptops are not very important anymore for markets like the U.S.
Netbooks get faster with new Intel Atom processors but the compact laptops are not very important anymore for markets like the U.S. Intel

"We're trying to show that netbooks have pockets of interest and momentum," Mark Miller, a marketing executive for netbook processors at Intel, told CNET.

Though there is a decline in netbook sales in the U.S., Western Europe, and Japan, in emerging countries the netbook is gaining traction, Miller said. "There is a long-term sustainable business driven primarily by these emerging markets."

U.S. demand for netbooks has fallen thanks to Apple's iPad and, more recently, Amazon's Kindle Fire. The iPad, for example, offers a solid Web browsing and media consumption experience, rendering the netbook less appealing than, say, three years ago when the iPad didn't exist.

Hewlett-Packard, Asus, Lenovo, Samsung, and Toshiba are all slated to ship new netbook models in January or early next year, Miller said.

And what else is coming down the pike for Atom? A single-core "Medfield" chip for Android tablets and smartphones is on the way, Miller said. And, following that, "Clovertrail" is "a vehicle for Windows 8 tablets and hybrids," he said.

Emerging markets still value the low price of netbooks, said Intel's Mark Miller
Emerging markets still value the low price of netbooks, said Intel's Mark Miller. Intel
About the author

Brooke Crothers writes about mobile computer systems, including laptops, tablets, smartphones: how they define the computing experience and the hardware that makes them tick. He has served as an editor at large at CNET News and a contributing reporter to The New York Times' Bits and Technology sections. His interest in things small began when living in Tokyo in a very small apartment for a very long time.

 

ARTICLE DISCUSSION

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

Hot on CNET

CNET's giving away a 3D printer

Enter for a chance to win* the MakerBot Replicator 3D Printer and all the supplies you need to get started.