'Negative Approach' is now 'Software, Interrupted'

When it's time to change, you've got to rearrange. "Negative Approach" is now "Software, Interrupted."

You may have noticed that the name of this blog has changed from "Negative Approach" to "Software, Interrupted."

Why the change? First of all, Negative Approach is the name of a highly influential punk band from Detroit, and I was always going for a play on the name with the subtext that I was writing with a lot of cynicism, but most techies are not punk rockers, and the connection was pretty much always lost.

More importantly, this is about focus. The traffic that my blog receives is truly shocking, and I'm making a concerted effort to focus on topics that are already disruptive or emerging as new forces in the industry. That's why I've included video games along with open source, cloud computing, and a host of other topics in my postings over the last six months or so. Content plus context is my goal.

For the clever types, you'll notice that we went with "Software (comma) Interrupted" as a nod to the movie "Girl, Interrupted" which starred Winona Ryder as a psychiatric patient, which is an appropriate representation of how many of us feel in the enterprise software world. I truly, truly, truly hated that movie, but I dig Winona, and I love irony.

About the author

Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.


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