X

NBC to host "jam session" in Second Life tonight

Caroline McCarthy Former Staff writer, CNET News
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
See full bio
Caroline McCarthy

Adding to the growing trend of popular musicians putting on virtual performances in the virtual world Second Life (Jay-Z, after all, did an in-game simulcast of his performance on "Jimmy Kimmel Live"), NBC Universal has announced the first concert in its recently-unveiled virtual headquarters. Tonight, in the "Peacock Room" of NBC Universal's Second Life building, there will be a "jam session" featuring Mark Roberge of O.A.R. and Robert Randolph of Robert Randolph and the Family Band. The virtual concert runs from 8 PM to 10 PM Eastern time, which is 5 PM to 7 PM in-game time.

The network has promised giveaways: event T-shirts for your avatar and CDs by the artists for your real-life persona. Plus, you can play hockey on NBC's ice rink.

NBC's Second Life headquarters can be found here.