NBC says goodbye to Apple, hello to Amazon

NBC Universal cuts new content partnership days after a rift emerges with Apple.

NBC Universal didn't waste any time replacing Apple.

Episodes of The Office and Heroes will begin appearing at Amazon's Unbox starting next Monday, according to a statement released by the companies.

Amazon customers can download the pilot shows for new series, such as Bionic Woman, and Chuck, free of charge and in advance of their network premiers. Other shows will be available on Amazon Unbox the day after they air. Amazon and NBC Universal are offering a range of packages, including a 30 percent off deal when purchasing a complete season in advance.

NBC Universal and Apple engaged in a public relations battle last week. The spat started when NBC announced it would not renew a long-term contract to offer TV shows for download on iTunes because Apple wasn't offering favorable enough terms.

In response, Apple said it wouldn't sell NBC's shows for the upcoming season.

About the author

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at @sandoCNET.

 

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