Navel-gazing spreads to search engines

More Americans are looking themselves up on Google and other search engines. According to a new study, 47 percent of Americans type their names into search sites. That's more than double the figure from 2002.

In a sign that ego shows no signs of shrinking, more Americans are looking themselves up on Google and other search engines. According to a new study from the Pew Internet and American Life Project, 47 percent of Americans type their names into search sites. That's more than double the figure from 2002.

The study also found that 53 percent of Net surfers look up information about someone else, excluding celebrities. It's either to find someone they've lost contact with or to seek info on friends, family members, co-workers, and neighbors.

Read the full Associated Press story on Wired: "Study: Googling Oneself Is More Popular"

 

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