National Geographic to release 'U2 3D'
The new 3D concert film uses 3Ality's technology to showcase Bono and the boys.
A few months ago I wrote that one of the hottest tickets at this year's Cannes Film Festival was U2 3D, a 3D concert film about the popular band made using the technology of two companies helping to make 3D films a regular part of the movie going experience: 3ality and Real D.
Now, U2 3D is set to be accessible even to those of us who couldn't make it to the Riveria to hobnob with Leo and Bobby and the rest of the gang.
According to a release I got this morning from National Geographic Cinema Ventures, the outfit plans to make U2 3D its first "major international" release, and expects the film to hit theaters equipped to show 3D movies in January.
I'm kind of excited by this, even though I'm not a huge U2 fan. I think that this is exactly the kind of movie that could really get people to see the value of 3D, and that's in spite of evidence that the market for such films is taking off in a big way.