MySpace launches DIY ad-targeting site

Social-networking site appears to be rolling out self-service ad creation and targeting service for people who want to promote their band or business on MySpace.

MySpace's Self-Serve Ad Service
This is what MySpace's new Self-Serve Ad Service looks like. (Click for a larger image.)

MySpace looks to be kicking off a new do-it-yourself service for creating and placing ads on its site.

The service, called the Self-Serve Ad Service and still in beta, lets anyone capable of filling out a basic Web form promote a band or business on

Users can choose to either upload their own ad or create one using MySpace's system. After selecting from a few dozen templates and uploading an image to place in the ad, users get to select their target audience: gender, age, region, city/state, and interests. For instance, you could target your ad to women ages 27-52 who live in Rancho Cucamonga, Calif., and who love the book Brave New World.

Next, you set your budget--that is, the amount of money you're willing to spend on the overall ad campaign (minimum: $25), and how much you're willing to spend per click (minimum: 25 cents). After reviewing the details of your ad campaign and giving up your credit card number, you're up and running.

Presumably, people who fit the profile you set will get served your ad and directed to any Web site specified by you during the process. Click-through rates on ads served to 27-52 year olds who live in Rancho Cucamonga, Calif., and who love the book Brave New World were not available at the time of publish.

(Via Social Times)

Creating an ad with MySpace's Self-Serve Ad Service
Getting started with a new ad. (Click for a larger image.)
Ad templates on MySpace's Self-Serve Ad Service
Choosing an ad template> (Click for a larger image.)
Licensing agreement for MySpace's Self-Serve Ad Service
Licensing agreement. (Click for a larger image.)
About the author

Jennifer Guevin is managing editor at CNET, overseeing the ever-helpful How To section, special packages, and front-page programming. As a writer, she gravitates toward science, quirky geek culture stories, robots, and food. In real life, she mostly just gravitates toward food.


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