My new Facebook strategy and the FB power level

Mark Cuban says Facebook has gone from being a way to broadcast information to people to a platform he either had to take seriously or walk away from.

I had heard there was a 5k friend limit on Facebook. I just didn't take it to heart. Until I reached 5k and tried to add 5001., at which point FB reminded of the limit.

It was a weird moment, but actually one that I have come to respect and appreciate. Facebook went from being a way to broadcast information to 5k people, probably 4k of which I didn't know or even have a business link to, to a platform I either had to take seriously or walk away from.

I try to have open lines of communications with anyone who is interested in The Mavs, HDNet, HDNet Fights, 2929 Entertainment, Radical Buy or any of the many other businesses I'm associated with. If they had a question, I wanted to be able to at least acknowledge it, if not answer it. My email address, mark.cuban@dallasmavs.com is readily available across the net.

What I had not accounted for was that there were a lot of people who I had never met or had any connection to, who took the concept of FB "friending" literally. They wanted to interact as if we were long time friends. I was getting FB emails asking me how i was doing. What I was up to tonight. What did i think of X, Y, Z. Stuff that I was not going to tell a total stranger, even if they were my FB "friend"

So I started paring down "my friends". Based on where they lived, or what friends we did or didn't have in common, who they worked for and whether or not I thought there could be some, or any common ground. It was kind of a bizarre process of deciding who i didn't want as a :"friend". I actually felt bad "cutting" people from my friend list, but I really didn't have a choice.

I also had to make decisions on the 100 plus new friend requests I get per day. Could this person really be my friend ? Could this person really be someone i do business with ? Did I actually know this person ?

Its kind of a bizarre process of clicking on ignore and deleting friend requests. To any of you who I have deleted or ignored. Its nothing personal.

My new FB strategy is not exclusively about "friends" in the truest sense of the word. Its about three layers of "friends"

The first layer has my real friends. Those people who who I have actually met in real life and who I enjoy keeping in touch with. FB provides a great way to keep up with things with them via pictures, notifications, etc.

The 2nd layer is people who I have tangential connections to. They may just live in Dallas Fort Worth. They may be self proclaimed Mavs or MMA or movie fans, or in groups I'm in. For whatever reason there is something about them that I could connect to.

The 3rd layer is emerging as a very unique and interesting network in FB. Its what I will call "The Power Layer." These are people who in whatever industry they are in , retain some level of power. Having them as FB friends, although very simple and non committal, gives me some level of access to them, and them to me. These are people that if they sent me a FB mail, i would certainly read and respond to , and I think they would do the same.

Its what I could also call the one shot layer. If you have an idea or thought, you get 1 shot, per year to get their attention. Anything more than that probably could and would get me deleted. Everyone at this layer gets pitched continuously. Myself included. If you abuse it, you lose it.

I honestly was shocked at how many people that I really respect in the business world are on FB. It will be interesting to see if big business networking flourishes on FB or if participation on FB is just a way for "the Power Layer" to get a better understanding of, and to keep track of what is happening in the FB universe.

About the author

    Mark Cuban co-founded Broadcast.com, a provider of online multimedia and streaming services, which was sold to Yahoo! in July of 1999. Prior to that, he co-founded systems integrator MicroSolutions, in 1983, and later sold it to CompuServe. He is the currently the owner of the Dallas Mavericks, and writes a blog at www.blogmaverick.com.

     

    Join the discussion

    Conversation powered by Livefyre

    Don't Miss
    Hot Products
    Trending on CNET

    HOT ON CNET

    Is your phone battery always at 4 percent?

    These battery packs will give your device the extra juice to power through all of those texts and phone calls.