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Music video demonstrates digital retouching in real-time

A Hungarian pop singer has released a music video in which she undergoes the sort of digital transformation usually seen in glossy magazines.

Michelle Starr Science editor
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Michelle Starr
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(Screenshot by Michelle Starr/CNET Australia)

A Hungarian pop singer has released a music video in which she undergoes the sort of digital transformation usually seen in glossy magazines.

It's the worst-kept secret of fashion magazines: the models who appear on the pages therein are Photoshopped to the moon and back. It's this method of perpetuating unrealistic standards of beauty that form the basis of a new music video from Hungarian singer Csemer Bolglarka, AKA Boggie.

The song, called Nouveau Parfum, shows Boggie undergoing a digital makeover treatment in real-time as she sings. It is not, in fact, a real retouching session but rather clever CGI. For a start, the interface looks like no photo editing software we've seen, and there's no photo editing software, that we know of, that can work in video in real-time. Moreover, the video credits list VFX artists — but it's still very clever.

We see Boggie having her skin tone evened out and lightened, her eyes evened out, make-up applied, her neck thinned and a new, neater hairstyle applied to her head.

The lyrics, translated from French, tackle the same theme: the singer rejects make-up and becomes her own perfume, which is quite a refreshing theme for a pop song, really.

We've put the translated lyrics, for your edification, below the video.

I am  Prada, Hugo Boss, Chanel, Giorgio Armani, Cartier, Azarro, Sisley, Escada, Gucci, Naf Naf, Nina Ricci, Lancome, Kenzo and again, again

I am Bruno Banani, The Bastidane, Estee Lauder, Guerlain, Burberry and Thierry Mugler, Bourjois, Chloe, Jean Paul Gautier, Valentino and I do not know more

Which I choose?
Why I choose?
Who wants me to choose?
I'm not their product

Of beauty, preciousness
They can not change me
Peerless, nonpareil,
The new fragrance is myself new perfume

I am mascara, blush, lipstick, lipsticks, lip liners, eye shadow, foundation, nail, pressed powder and I do not want it

Which I choose?
Why I choose?
Who wants me to choose?
I'm not their product

Of beauty, preciousness
They can not change me
Peerless, nonpareil,
The new fragrance is myself new perfume

Via www.businessinsider.com