Music vid shows digital retouch of woman in real time

As a statement on unrealistic beauty standards, a Hungarian pop singer has released a music video in which she undergoes the sort of digital transformation usually seen in glossy magazines.

Video screenshot by Michelle Starr/CNET

It's the worst-kept secret of fashion magazines: the models who appear on the pages therein are Photoshopped to the moon and back. It's this method of perpetuating unrealistic standards of beauty that form the basis of a new music video from Hungarian singer Csemer Bolglarka, aka Boggie.

The song, called "Nouveau Parfum," shows Boggie undergoing a digital makeover treatment in real time as she sings. It is not, in fact, a real retouching session but rather clever CGI. For a start, the interface looks like no photo-editing software we've seen, and there's no photo-editing software, that we know of, that can work in video in real time. Moreover, the video credits list VFX artists -- but it's still very clever.

We see Boggie having her skin tone evened out and lightened, her eyes evened out, make-up applied, her neck thinned, and a new, neater hairstyle applied to her head.

The lyrics, translated from French, tackle the same theme: the singer rejects make-up and becomes her own perfume, which is quite a refreshing theme for a pop song, really.

We've put the translated lyrics below the video.

I am Prada, Hugo Boss, Chanel, Giorgio Armani, Cartier, Azarro, Sisley, Escada, Gucci, Naf Naf, Nina Ricci, Lancome, Kenzo and again, again

I am Bruno Banani, The Bastidane, Estee Lauder, Guerlain, Burberry and Thierry Mugler, Bourjois, Chloe, Jean Paul Gautier, Valentino and I do not know more

Which I choose?
Why I choose?
Who wants me to choose?
I'm not their product

Of beauty, preciousness
They can not change me
Peerless, nonpareil,
The new fragrance is myself new perfume

I am mascara, blush, lipstick, lipsticks, lip liners, eye shadow, foundation, nail, pressed powder and I do not want it

Which I choose?
Why I choose?
Who wants me to choose?
I'm not their product

Of beauty, preciousness
They can not change me
Peerless, nonpareil,
The new fragrance is myself new perfume

(Source: Crave Australia via Business Insider)

 

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