MTV Music is, like, the raddest thing ever
It's "better late than never" for Viacom's new music video hub. The real question: whether people will go here instead of Google's YouTube to watch them.
It seems like the only complaint that the cranky digital-media press can come up with for MTVMusic.com, the legendary pop-culture brand's new music video hub, is, "Why wasn't this here years ago?"
Yeah, yeah, we know. There are licensing issues, especially for all those campy '80s videos that haven't seen the light of day in years. And launching a product prematurely could have led to bad press, as opposed to the "wow, we like this" response that MTV Music seems to have gotten thus far.
The issue, of course, is that most music videos are already available on YouTube, and it's not clear yet whether people will change their browsing habits and actually go over to MTV Music for videos now.
Viacom-owned MTV Networks has built in community features, so that members can comment on videos, rate them (not surprisingly, Rick Astley's 1988 song "Never Gonna Give You Up," which has experienced a in the past year, is near the top of the chart), and share them on Facebook, MySpace, and blogs.
There are a couple of ads for Rhapsody,, but I haven't seen any actual "Buy This Song" links accompanying videos. That'd be a good move for MTV.
So I leave you with Weezer's "Buddy Holly," one of my favorite videos of the '90s, back when we all thought they'd turn out to be a dweeby, one-hit-wonder novelty act: