MP3 squared in the Magic Kingdom

As the retail industry learned long ago, it's never too early to start targeting products at consumers--and that means kindergarten or younger. So which brand do you turn to? The gold standard, of course: Disney.

Following the Mix Max, mobile phones, DVD players and countless other products, the OTO music player from Japan's Run-At is targeted at the youngest of consumers with the Disney imprimatur. Newlaunches says the square-shaped MP3 device has no built-in memory and works only with Windows software. But it costs only $25 and bears the images of Minnie Mouse and Stitch in pink and blue, respectively. And that's really all that counts, isn't it?